Seeking Common Development-Executives From AYD Group Visited DE&E

On February 18th, 2022, Xu Ziyan, vice president of AYD Group, and other senior executives visited the DE&E Smart Home. The two sides discussed the development trend and strategic layout of DE&E Appliances and REBON Cabinet, and talked about new opportunities for future cooperation.

Show Strong Core Competitiveness

Hu Guoshuai, president of DE&E Smart Home and senior executives of our company warmly received the delegation. Accompanied by president Hu, the delegation visited the DE&E Industry 4.0 Smart Factory, and witnessed the first-class intellectual manufacturing technology and large-scale production capacity of DE&E Smart Home.

The lecturers of DE&E Smart Home introduced the factory in detail. DE&E large-scale smart factory, which costs 700 million yuan and produces 2 million sets of kitchen appliances per year, is one of the largest and most advanced smart factories in the kitchen appliances industry at present. Based on automation equipment and Internet of Things technology, it realizes digitalization and intelligence of the whole production process, truly realizes efficient interconnection of all links and zero resource loss, and has won unanimous recognition and praise from visiting guests.

The lecturer also introduced that the high-end intelligent exhibition hall of DE&E Smart Home is being comprehensively upgraded. The new exhibition hall will take immersive experience as the core, take digitalization as the technological means, add art design, comprehensively display the innovation and development history of DE&E Smart Home, present diversified products of DE&E and REBON, and show the strength, culture and development achievements of DE&E Smart Home in multiple dimensions.

Create a New Engine for Industrial Development

After the visit, the two sides held in-depth talks to discuss the future development.

Shen Yanhong, director of the DE&E Group Office, introduced the group. In the past 30 years, the DE&E Group has gradually formed an industry covering kitchen and bathroom appliances, integrated cabinets, real estate development and industrial investment, which has great influence in the industry.

As the earliest pioneer of DE&E Group, DE&E Appliances has led the development of the industry with many revolutionary achievements. With higher quality products, it has won the favor of the market. After the DE&E Appliance has established its position in the kitchen appliance market, REBON has been established to form a cabinet-electricity integration.

The 30-year development history, strong enterprise strength, leading technical level and professional operation management all make DE&E stand at the front of the industry.

Liu Nian, Director of Investment Promotion of AYD Group Brand Center, also gave a brief introduction to AYD Home Furnishing Enterprises. AYD Home Furnishing is committed to building a large-scale commercial chain platform in China, and has become the first echelon of building materials and home furnishing circulation in China. As a national leading enterprise in the field of home building materials circulation, AYD has strong advantages in brand, environment and service, and has great influence in the home furnishing industry.

In the next negotiation, Hu Guoshuai, president of DE&E Smart Home, said that DE&E Smart Home attached great importance to the cooperation with AYD.

First, the 30th anniversary of the founding of both sides, with similar development stages and business philosophy, laid a solid foundation for cooperation;

Second, in the past, the problems of "low overlapping rate of business areas" between the two sides are ripe for cooperation.

Third, relying on the DE&E Group's own advantages in R&D, production and sales, and combining with the operational experience of mature majors of AYD, speeding up the development of blank areas is an important part of the strategic layout planning of DE&E Smart Home, promoting the formation of an "iron triangle" among brands, channels and distributors, giving full play to their advantages and better achieving win-win results among the three parties.

Xu Ziyan, vice president of AYD, also said that in this special stage of 30 years, AYD also hopes to leave some development marks in the industry. AYD will make every effort to promote the cooperation between brands, channels and dealers, and support dealers with unprecedented policies in the market to provide more advantageous services for brands and dealers.

The visit of the delegation further consolidated the foundation of strategic cooperation between DE&E and AYD. The two sides will rely on the like-minded development concept to realize in-depth cooperation, share resources and empower each other, develop together and create a better home life experience for consumers!